Marketing research is a scientific strategy of analyzing information that will involve conducting investigation to guidance marketing pursuits as well as the statistical interpretation of data into information. This information is then employed by professionals to strategy marketing activities, gaug

Market place segmentation contains using the full heterogeneous marketplace for an item and dividing it into various sub-marketplaces or segments, each of which tends to be homogeneous in all substantial facets.[12] The process is performed for two primary reasons: greater allocation of a company